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Stropro Featured in AFR News: Accelerating Growth in Structured Products
Stropro was recently featured in the Australian Financial Review “Stropro wants to lift structured product market,” which examines the growing demand for structured investments in Australia and Stropro’s role in modernising access for advisers and their high-net-worth clients.
The AFR highlights a major inflection point: while structured products are a multi-trillion-dollar global market, Australia remains behind in adoption. Founded by ex-Citi bankers in 2019, Stropro is closing this institutional gap by equipping advisers with the issuer connectivity, pricing access and platform infrastructure previously reserved for private banks.
This marks Stropro’s second AFR appearance in recent weeks, following its ranking as #14 in the 2025 AFR Fast 100, making it Australia’s highest-ranking wealth-tech company.
A Global Market Opportunity — and an Australian Gap
According to the AFR, more than US$194 billion of structured products were issued in the United States last year alone, with the global market running into the trillions.
Yet in Australia, adoption remains limited — despite increasing demand from sophisticated investors seeking:
- Capital protection & wealth preservation
- Defined-outcome strategies
- Tailored risk exposures
- Income opportunities in overvalued markets
CEO Anto Joseph summarised it clearly in the AFR interview:
“They are such a large market, but Australia is a bit of a laggard.”
For many advisers, this gap represents a significant opportunity — and the timing is ideal.
The Market Is Moving Toward Structured Products
Beyond the AFR’s reporting, broader industry data shows the structured investment opportunity in Australia is even larger:
1) High-net-worth wealth continues to soar:
According to Australia now has over 760,000 high-net-worth individuals, many transitioning to more sophisticated and personalised investment strategies.
2) HNW investment goals are changing
HNW investors are transitioning from pure income-driven portfolios toward strategies balancing:
- Higher income opportunities
- Efficient capital growth exposure
- Downside protection
- Wealth preservation
3) 30% of advisers plan to allocate to structured investments (Praemium)
Adviser behaviour is shifting fast — almost one-third of HNW advisers intend to allocate to structured solutions in 2025.
Many UHNW clients have been overexposed to private equity, VC, and private credit, and are now seeking diversification and more defined-outcome tools.
Structured investments directly align with this shift, offering targeted outcomes and predictable risk-return profiles.
This creates a powerful tailwind behind Stropro’s mission — and the AFR article emphasises this emerging demand.
Giving Advisers the Tools to Compete With Private Banks
The AFR notes that structured products were traditionally accessible only via major global investment banks, making them difficult for independent advisers to offer.
Stropro changes that dynamic by connecting advisers to an issuer panel including:
- Morgan Stanley
- Citi
- UBS
- Barclays
- BNP Paribas
- Macquarie Bank
- Natixis
Through Stropro, advisers can design and execute personalised strategies — whether targeting income, growth, downside protection or thematic exposures.
As Anto Joseph said in the AFR:
“We bring technology, a team and a panel of banks to the independent adviser market, elevating them to the sophistication once limited to private banks.”
Building Institutional-Grade Access Into Adviser Workflows
A major barrier identified by the AFR is workflow friction: advisers prefer to operate within their existing platforms.
To solve this, Stropro integrates with major wealth administration platforms including Hub24, Praemium, IPS, Dash, Sharesight, and others.
This enables advisers to build and track structured investments inside their native platforms, making adoption faster, easier and more scalable.
A Fast-Growing Market — and a Fast-Growing Company
The AFR notes that Stropro:
- Has grown revenue 311% in three years
- Facilitated $1.6B+ in structured investment volume
- Serves 50+ advisory firms, with an ambition to reach 400+
- Long-term vision to support 3,000 advisers, the estimated market size for structured products
These milestones contributed to Stropro ranking 14th in the 2025 AFR Fast 100, reinforcing its position as a leading wealth-tech company.
What This Means for Advisers
For advisers, the AFR feature signals a powerful shift underway:
- structured investments are moving mainstream
- access is widening beyond private banks
- technology is removing operational friction
- HNW clients now expect personalised, outcome-defined solutions
- execution quality is becoming a key differentiator
As Anto Joseph noted:
“What Betashares did for ETFs is what Stropro will do for structured products.”
With the market projected to grow from $30B to $300B in the next 15 years, the opportunity is substantial.
The Takeaway
The AFR’s latest coverage reinforces the growing relevance of structured investment solutions within Australia’s private-wealth sector — and Stropro’s central role in making these strategies accessible, efficient and adviser-friendly.
Explore Institutional-Grade Access
Independent advisers who want to expand into institutional-grade structured investment solutions can book a consultation with the Stropro team to explore how our platform supports personalised, outcome-defined strategies for high-net-worth clients.
