Originally published in the AFR
Stropro Featured in the AFR Editorial: A New Era for Adviser Access
Stropro was recently featured in the Australian Financial Review editorial “A conduit to structured investment solutions for Australia’s growing band of wealthy investors.”
The piece highlights how Australia’s private-wealth landscape is shifting — and the role Stropro plays in giving independent financial advisers access to institutional-grade structured investment solutions once reserved for elite private banks.
The AFR explores three major themes:
- the rise of high-net-worth (HNW) investors
- the rapid acceleration of independent advice
- how technology is enabling advisers to deliver private-bank-style precision at scale
Below is a summary of what the AFR covered — and how Stropro is helping advisers respond.
Why High-Net-Worth Clients Are Driving Demand for Structured Investment Solutions
The AFR outlines how Australia’s fast-growing cohort of high-net-worth individuals are no longer satisfied with traditional diversification or standard model portfolios. Instead, advisers increasingly seek:
- Income strategies with downside protection
- Capital-efficient exposure to market themes
- Defined-outcome investments aligned to client goals
- Tools that simplify complex ideas into client-ready outcomes
This marks a major industry shift: Access and execution quality now differentiate advisers more than asset selection itself.
Rising Demand for Specialised, High-Touch Advice
Beyond the AFR’s insights, broader industry data shows that HNW investors — especially those in the $5M–$10M segment — are increasingly seeking specialised, high-touch advice to manage:
- complex wealth structures
- intergenerational planning
- sophisticated risk strategies
- episodic investment opportunities
Many HNW investors have become more self-directed or seek “as-needed” advice, but still require expert guidance when navigating substantial wealth.
This shift reinforces the AFR’s message: Advisers who can deliver personalised, defined-outcome and institutional-grade solutions are becoming trusted strategic partners, not product allocators.
Execution Quality: The New Differentiator in Private-Wealth Advice
According to the AFR, advisers are no longer competing on product availability alone.
Instead, competitive advantage now comes from:
- precision of execution
- clarity of defined outcomes
- efficiency of implementation
- ability to personalise portfolios
As independent advice grows — and HNW expectations rise — execution quality becomes essential to delivering institutional-grade experiences.
This is exactly where Stropro is built to excel.
How Stropro Enables Institutional-Grade Structured Investments for Advisers
The AFR highlights Stropro as a modern wealth-tech platform designed to restore institutional access for independent advisers. Through Stropro, advisers gain:
- institutional-grade structured product pricing
- access to global issuers and specialised strategies
- capital-efficient, outcome-defined investment solutions
- $1.7B+ in structured investment transactions
- deep integrations across adviser platforms
- end-to-end lifecycle tools that make complex ideas adviser- and client-ready
Stropro enables advisers to deliver capabilities once exclusive to elite private banks — but with more flexibility, speed and transparency.
A quote from our COO, Ben Streater
“Stropro allows independent advisers to operate on par with elite private bankers in addressing more complex investment objectives, rather than relying on simple model portfolios.”
Stropro was also ranked 14th in the 2025 AFR Fast 100, making it Australia’s highest-ranking wealth-tech company. This reinforces the strong momentum behind structured investment solutions within Australia’s private-wealth ecosystem.
Elevate your advisory services.
Independent advisers who want to expand into institutional-grade structured investment solutions can book a consultation with Stropro to learn how our platform supports personalised, outcome-defined strategies for high-net-worth clients.
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